A level Business Studies and AVCE Business exam revision resource A level Business Studies and AVCE Business exam revision resource

Motivation
Leadership
Human Resource Planning
Recruitment and Selection
Training
Performance Appraisal
Equal Opportunities
Disciplinary Action
What is Motivation ?
F.W.Taylors Rational Economic Man
Maslows Hierarchy of Needs
Herzbergs Two Factor Theory (1959)
Vrooms Expectancy Theory (1964)
Alderfers Modified Need Hierarchy Model (1972)
Making connections between theories of motivation
How to Forecast Cash Flow
Leadership
Click to access this resource ideafinder.com
Click to access this resource People Management International
Click to access this resource accel-team.com
British Airways plc - Motivation
20/20 Hindsight - Real Market Research
Profile of Corporate Social Responsibility in the UK
Multiple Choice
Click to take this test Motivation Test
Exam Questions
Click for Exam Question AS, AQA, Unit 2, June 2004
Click for Exam Question AVCE, Edexcel, Spec 2000
Click for Exam Question AVCE, Edexcel, Spec 2000
Click for Exam Question A2, AQA, Unit 4, Jan 2005
Click for Exam Question AS, Edexcel, Spec 2000

Writers such as FW Taylor (1856 - 1915) believed workers would be motivated by obtaining the highest possible wages through working in the most efficient / productive way. In short, the more money you offer the worker, the more motivated they will be to work. Taylor, identified as the Father of Scientific Management, was obsessed with optimising efficiency and productivity in all areas of life. ( Whilst out walking he would attempt to ascertain the optimum length of stride required to cover a distance ! ). His most well known research focused on scientifically analysing the tasks performed by workers, and it is through these studies that we can understand Taylor's approach to motivation of the worker.

Through the scientific study of work Taylor sought to enable the worker to achieve the maximum level of output, and in return gain the maximum financial reward for their labour. The best way to pay a worker according to Taylor was on a performance related basis. In one study he looked at the work of steel workers, and by identifying the optimum load of coal per shovel, which would enable the worker to lift the maximum tonnage each day, the steel works plant reduced its workforce from 600 to 140. The reward for those workers lucky enough to keep their jobs - 60% higher wages if they met their scientifically calculated targets for the week, by following the instructions laid down by Taylor, on how to do their jobs.

Unfortunately, the way in which Taylor appeared to view the 'worker' as just a pair of hands, and the job losses which seemed to follow him round the companies he advised, labeled Taylor as 'The Enemy of the Worker'. In truth, F.W.Taylor only sought to enable the worker to reach their full earning potential, and honestly believed his work was in the best interests of the worker.

Subsequent motivational theorists have pointed to Taylor's limited appreciation of the fact that 'workers' are you and me - people, complex individuals, with heads and hearts - and not just simple pairs of hands. This said, Taylor's ideas are just as prevalent today as they were in the early 1900s, consider the current wave of dot.com start-ups which offer large share options to their staff, and thus the potential for huge financial rewards in the future, if they work hard now. There is no escaping the fact that money is still a central reason why people work, but is it the key to motivating people ?

Further information on the life and work of F.W.Taylor, and other great thinkers / inventors in history, can be obtain at www.ideafinder.com. Simply select History facts and Myths form its homepage, and then inventor profile, to access a comprehensive list which includes F.W.Taylor.


Back To Top Back To Top