Radio advertising is broadcast on commercial radio in the UK. There are approximately some 250 local commercial radio stations and 3 national commercial radio stations, Classic FM, TalkSport and Virgin 1215, broadcasting in the UK. Commercial stations require a license to broadcast which is issued by the Radio Authority, the statutory body set up to regulate commercial radio in the UK. The Authority’s ‘Advertising and Sponsorship Code’ lays down standards for the presentation and content of radio advertisements, requiring that adverts are legal, decent, honest and truthful. In addition, the Radio Advertising Clearance Centre (RACC), has the job of vetting national advertising campaigns, and adverts which are to be broadcast on more than one station. Unlike television there is no limit on the number of adverts a station can play per hour, however stations often apply a limit of 9 minutes per hour, as too many adverts may well loose a station many of its listeners.