Study Room - Marketing

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StudyRoom

	Introduction
	The Marketing Department
	Market Analysis
	Market Research
	Marketing Mix
	Product
	Price
	Promotion
	Advertising
	Place

Advertising

	What is advertising

	Advertising Objectives

	Advertising Budget

	Advertising Strategy

	Selecting Advertising Media

	The Press

	Television

	Radio

	Cinema

	Outdoor Advertising

Factsheets

	A guide to Advertising

	Choosing appropriate Advertising Media

Links

	Maiden.co.uk

	Broadcasting Standards Commission

	Independent Television Commission

	Sports and Outdoor Media International Plc

	Radio Advertising Bureau

Profiles

	Dyson Limited - Insight into Dyson Ltd approach to marketing

	Dyson Limited - Introduction to the approach at Dyson Ltd

	British Airways plc - Marketing Insight

	British Airways plc - Training

	Confederation of British Industry - Insight into the work of the CBI

Exam Hall

Multiple Choice
	Advertising Test
Exam Questions
	AVCE, Edexcel, Spec 2000

	AVCE, Edexcel, Spec 2000

	AS, AQA, Unit 3, Jan 2005

	AS, OCR, Spec 2000

Outdoor Advertising

Outdoor advertising in the UK includes billboards, banners, boards at sports events, posters on bus shelters, taxis, and buses. Traditionally the major users of outdoor advertising have been tobacco and drink advertisers.

In the past, these two sectors dominated 68% of outdoor media usage. However improvements in quality, and creativity in outdoor advertising have resulted in a wider range of advertisers using the media. The top three advertisers now being the automotive, food, and entertainment industries. Top of the spending chart in the UK are Nestle, who in 2000 spent in the region of �15 million on outdoor advertising.

Examples of Outdoor Advertising

	London Cab Advertising London Cab Advertising specialise in providing licensed taxi advertising. Advertising on the outside and inside of London Taxi Cabs provides exposure of a Brand in the centre of the city, within its financial, entertainment and retail districts. The LCA site provides examples and case studies, whilst promooting the advantages of its service. click to visit London Cab Advertising site

	Titan In the UK Titan are a major provider of billboard advertising, and their site is excellent in providing an overview of the market as a whole, the services which can be provided, and most interesting of all a small collection of case studies of companies who have creatively used outdoor advertising. click to visit the Titan site

Due to the fact that much outdoor advertising is viewed on the move, e.g. driving past on the way to or from work, billboards and posters are often used as reminder advertising, or in combination with other media such as television advertising. Outdoor Advertising providers, sell such advertising based on location and on size e.g 4�Sheet and 8-Sheet billboards etc. Prime locations are high density traffic locations, high density urban neighbourhoods and suburban shopping areas, as well as point-of-purchase locations.

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