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	Unit 1 Marketing

	1 Introduction to Marketing
		1 Marketing Introduction (1:20 mins)
		2 Differing Approaches to Marketing (5:55 mins)
		3 The Role of Marketing in business (2:44 mins)
		4 Marketing Strategy and Objectives (5:12 mins)
	2 The Marketing Department
		1 The Role of the Marketing Department (4:27 mins)
		2 Marketing and The Board of Directors (1:09 mins)
		3 Marketing and Production (2:46 mins)
		4 Marketing and Finance (2:10 mins)
		5 Marketing and Personnel (0:51 mins)
	3 Market Analysis
		1 Market Analysis Introduction (0:44 mins)
		2 Market Classification (0:35 mins)
		3 Market Size and Trends (3:18 mins)
		4 Market Share (1:37 mins)
		5 Market Segmentation (1:46 mins)
		6 Geographic Segmentation (3:06 mins)
		7 Demographic Segmentation (5:32 mins)
		8 Psychographic Segmentation (3:55 mins)
		9 Behavioural Segmentation (6:30 mins)
	4 Market Research
		1 Market Research Process (2:28 mins)
		2 Desk Research (2:12 mins)
		3 Field Research (8:54 mins)
		4 Sampling (7:38 mins)
	5 Marketing Mix
		1 Marketing Mix (1:55 mins)
	6 Product
		1 Product (7:08 mins)
		2 Product Life-Cycle (5:12 mins)
		3 Product Mix (2:48 mins)
	7 Price
		1 Price (2:00 mins)
		2 Price - Internal Factors affecting Pricing Decisions (4:47 mins)
		3 Price - External Factors affecting Pricing Decisions (2:17 mins)
		4 Pricing Methods (4:42 mins)
	8 Promotion
		1 What is Promotion (1:33 mins)
		2 Establishing Promotion Objectives (5:20 mins)
		3 Setting the Promotion Budget (4:17 mins)
		4 Designing the Promotion Message (2:45 mins)
		5 Selecting the Promotion Tools (4:57 mins)
	9 Advertising
		1 What is Advertising (3:24 mins)
		2 Advertising Objectives (2:32 mins)
		3 Advertising Budget (3:07 mins)
		4 Advertising Strategy (4:01 mins)
		5 Selecting Advertising Media (3:58 mins)
		6 The Press (3:35 mins)
		7 Television (4:10 mins)
		8 Radio (1:42 mins)
		9 Cinema (2:38 mins)
		10 Outdoor Advertising (2:06 mins)
	10 Place
		1 Place (4:37 mins)


	Unit 2 Accounting & Finance

	1 Classification of costs and profit
		1 Fixed and Variable costs (6:18 mins)
		2 Direct and Indirect costs (1:53 mins)
		3 Standard Costs (0:51 mins)
		4 Revenue Total Costs and Profit (1:58 mins)
	2 The Balance Sheet
		1 The Nature of the Balance Sheet (3:59 mins)
		2 The Accounting Balance Sheet Equation (5:26 mins)
		3 The Balance Sheet Format (4:08 mins)
	3 The Trading and Profit & Loss Account
		1 The Nature of the Profit and Loss Account (2:24 mins)
		2 The Trading Account (3:07 mins)
		3 The Profit and Loss Account (2:53 mins)
		4 The Appropriation Account (2:01 mins)
	4 Sources of Finance
		1 Sources of Business Finance (2:27 mins)
		2 Sources of Short Term Finance (1:48 mins)
		3 Sources of Medium Term Finance (1:38 mins)
		4 Sources of Long Term Finance (5:25 mins)
	5 Cash Flow Forecasting
		1 Cash Flow an Introduction (2:47 mins)
		2 Cash Flow Forecasting (2:36 mins)
	6 Ratio Analysis
		1 Introduction to Ratio Analysis (1:42 mins)
		2 Ratio Analysis The Rules of Engagement (1:50 mins)
		3 Ratio Analysis Categories (2:22 mins)
		4 Performance and Activity Ratios (4:51 mins)
		5 Liquidity Ratios (1:39 mins)
		6 Gearing and Leverage Ratios (1:29 mins)
		7 Investment Ratios (2:30 mins)


	Unit 3 People & Organisations

	1 Motivation
		1 What is Motivation (1:27 mins)
		2 F.W.Taylor Rational Economic Man (2:39 mins)
		3 Maslow Hierarchy of Needs (4:32 mins)
		4 Herzberg Two Factor Theory (3:57 mins)
		5 Vroom Expectancy Theory (3:13 mins)
		6 Alderfer Modified Need Hierarchy Model (2:25 mins)
		7 Making connections between theories of motivation (1:26 mins)
	2 Leadership
		1 Defining Leadership (2:44 mins)
		2 Trait theories of Leadership (3:19 mins)
		3 Style theories of Leadership (6:13 mins)
		4 Contingency theories of Leadership (7:55 mins)
	3 Human Resource Planning
		1 The Importance of Human Resource Planning (3:14 mins)
		2 The Process of Human Resource Planning (2:23 mins)
		3 Stage 1 Analysis of Current and Past Supply of labour (12:31 mins)
		4 Stage 2 Analysis of Corporate Plans in terms of Demand for Staff (5:36 mins)
		5 Stage 3 Identification of potential Surpluses and or Shortages in Labour (4:16 mins)
		6 Stage 4 Evaluation of Methods available to reduce Surpluses and or Shortages (1:39 mins)
		7 Stages 5 Selection Implementation and Monitoring (0:59 mins)
	4 Recruitment & Selection
		1 Recruitment and Selection (2:58 mins)
		2 Job Analysis (5:23 mins)
		3 Sourcing Candidates (5:43 mins)
		4 Selection Methods (5:43 mins)
		5 Records to be kept of Recruitment and Selection (0:59 mins)
	5 Training
		1 What is training (2:03 mins)
		2 A Systematic approach to Training (1:17 mins)
		3 Stage 1 The Identification of Training Needs (2:30 mins)
		4 Stage 2 The Planning of Training Programmes (3:25 mins)
		5 Stage 3 Implementing Training Programmes and Stage 4 The Evaluation of Training Programmes (1:16 mins)
	6 Performance Appraisal
		1 What is performance appraisal (1:43 mins)
		2 Designing an Appraisal System (3:16 mins)
		3 Employee Involvement in Appraisal (1:01 mins)
		4 Current Performance v Future Potential (1:15 mins)
		5 Who will appraise (1:13 mins)
		6 Advantages and Disadvantages of Appraisal (2:04 mins)
		7 Conditions Necessary for Successful Appraisal Schemes (1:03 mins)
	7 Equal Opportunities
		1 Sex Discrimination Act 1975 (2:21 mins)
		2 Race Relations Act 1976 (4:09 mins)
		3 Disability Discrimination Act 1995 (2:54 mins)
		4 Equal Opportunities Policy (2:00 mins)
		5 Monitoring of Equal Opportunities (1:44 mins)
	8 Disciplinary Action
		1 Introduction to Disciplinary Action (2:28 mins)
		2 A Sample Disciplinary Procedure (4:00 mins)
		3 Ensuring fairness in Disciplinary Action (1:39 mins)


	Unit 4 Operations Management

	1 Production Methods
		1 Job Production (2:13 mins)
		2 Batch Production (1:57 mins)
		3 Flow Production (0:57 mins)
	2 Stock Control
		1 Why keep Stock (1:05 mins)
		2 The Costs of Holding Stock (2:10 mins)
		3 Stock Movement Graph (2:35 mins)
	3 Quality
		1 Defining Quality (4:38 mins)
		2 Quality Control and Quality Assurance (3:32 mins)
		3 Total Quality Management (4:19 mins)
	4 Productivity
		1 The meaning of Productivity (1:09 mins)
		2 Productivity Measurement (5:39 mins)